{"title":"The Blueprint Collection","description":"\u003cp data-start=\"1243\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1243\" data-end=\"1265\"\u003eElevation Series I\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1267\" data-end=\"1290\"\u003eElevation is a process.\u003c\/p\u003e\n\u003cp data-start=\"1292\" data-end=\"1427\"\u003eThis capsule explores the relationship between structure and growth — where foundation creates stability and ascent demands resilience.\u003c\/p\u003e\n\u003cp data-start=\"1429\" data-end=\"1560\"\u003eMinimal yet architectural in execution, each garment is crafted in limited quantities with premium materials and refined detailing.\u003c\/p\u003e\n\u003cp data-start=\"1562\" data-end=\"1596\"\u003eBuilt to endure. Designed to rise.\u003c\/p\u003e","products":[{"product_id":"ascent-tee","title":"ASCENT TEE","description":"\u003ch2 data-start=\"215\" data-end=\"228\"\u003eASCENT TEE\u003c\/h2\u003e\n\u003cp data-start=\"230\" data-end=\"250\"\u003eThe climb is earned.\u003c\/p\u003e\n\u003cp data-start=\"252\" data-end=\"385\"\u003eThe \u003cstrong data-start=\"256\" data-end=\"270\"\u003eASCENT Tee\u003c\/strong\u003e represents elevation through discipline — a reminder that growth is layered, and every level carries its own test.\u003c\/p\u003e\n\u003cp data-start=\"387\" data-end=\"643\"\u003eCrafted from heavyweight 100% cotton, this piece is built with structure and presence. The front features refined embroidery, while the back showcases a layered appliqué and embroidered design — symbolising progression, movement, and intentional ascent.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"733\"\u003eThis is not fast fashion.\u003cbr data-start=\"670\" data-end=\"673\"\u003eThis is foundation, pressure, and rise — stitched into form.\u003c\/p\u003e\n\u003ch3 data-start=\"943\" data-end=\"954\"\u003eConcept\u003c\/h3\u003e\n\u003cp data-start=\"955\" data-end=\"1013\"\u003eEvery level has it's test.\u003cbr data-start=\"980\" data-end=\"983\"\u003eASCENT is about rising anyway.\u003c\/p\u003e","brand":"Noorélia.com","offers":[{"title":"Default Title","offer_id":52658938806614,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1872\/4694\/files\/TEE_MUSU.jpg?v=1776109929"},{"product_id":"foundation-tee-off-white","title":"FOUNDATION TEE — OFF-WHITE","description":"\u003ch1 data-start=\"285\" data-end=\"313\"\u003eFOUNDATION TEE — OFF-WHITE\u003c\/h1\u003e\n\u003cp data-start=\"315\" data-end=\"351\"\u003eStrength begins beneath the surface.\u003c\/p\u003e\n\u003cp data-start=\"353\" data-end=\"539\"\u003eThe Foundation Tee in Off-White represents structure, discipline, and clarity. The architectural grid design symbolises balance — a reminder that everything strong is built on alignment.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"740\"\u003eCrafted from premium 100% heavyweight cotton, this piece holds its shape while maintaining a smooth, elevated finish. The off-white tone adds softness to the silhouette while preserving authority.\u003c\/p\u003e\n\u003cp data-start=\"742\" data-end=\"757\"\u003eFront features:\u003c\/p\u003e\n\u003cul data-start=\"758\" data-end=\"893\"\u003e\n\u003cli data-start=\"758\" data-end=\"785\"\u003e\n\u003cp data-start=\"760\" data-end=\"785\"\u003eStructured grid graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"786\" data-end=\"823\"\u003e\n\u003cp data-start=\"788\" data-end=\"823\"\u003e“FOUNDATION” statement typography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"824\" data-end=\"869\"\u003e\n\u003cp data-start=\"826\" data-end=\"869\"\u003eScript message: \u003cem data-start=\"842\" data-end=\"867\"\u003eStart from solid ground\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"870\" data-end=\"893\"\u003e\n\u003cp data-start=\"872\" data-end=\"893\"\u003eSignature QR detail \u003c\/p\u003e\n\u003cp data-start=\"895\" data-end=\"902\"\u003eSleeve:\u003c\/p\u003e\n\u003cul data-start=\"903\" data-end=\"937\"\u003e\n\u003cli data-start=\"903\" data-end=\"937\"\u003e\n\u003cp data-start=\"905\" data-end=\"937\"\u003eSubtle embroidered NÉ monogram\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"939\" data-end=\"944\"\u003eBack:\u003c\/p\u003e\n\u003cul data-start=\"945\" data-end=\"998\"\u003e\n\u003cli data-start=\"945\" data-end=\"998\"\u003e\n\u003cp data-start=\"947\" data-end=\"998\"\u003eMinimalist finish with embroidered NÉ at neckline\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1000\" data-end=\"1067\"\u003eDesigned to be worn oversized.\u003cbr data-start=\"1030\" data-end=\"1033\"\u003eStructured. Intentional. Timeless.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1088\"\u003eLimited production.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Noorélia.com","offers":[{"title":"Default Title","offer_id":52663852269910,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1872\/4694\/files\/T1.jpg?v=1776110060"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1872\/4694\/collections\/T1.jpg?v=1771695034","url":"https:\/\/xn--noorlia-eya.com\/collections\/the-blueprint-collection.oembed","provider":"Noorélia.com","version":"1.0","type":"link"}